Because it makes sense and actually means something. This is the little Memo Book I’ve had since I was 5. When thinking of a name for this new digital company, I sought the wisdom of my little Memo Book, which amazingly still has some clean pages that have not been written on. My grandmother didn’t throw anything of sentimental value away and this was something she saved for me. Mind’s Eye Media Outlet is all about the MEMO. Get it?